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Both operate in the shadows; client confidentiality is paramount; they often receive negative reactions; and we don't always shout about...

Can you describe what you do in one or two sentences? Do you have a mission statement? An elevator pitch to deliver when people ask you...

Copywriters are not threatened by robots...yet "Why would I need a copywriter? Can’t I just use Chat GPT?" he asked earnestly. The words...

When delivering important messages to a wide audience, keep it simple so we all understand...and you gain new clients. During my career...